MOMU

Brand Identity

The Modern Museum (MOMU) is a forward-thinking cultural hub dedicated to modern and digital art. Located in the heart of London, MOMU offers an immersive experience that celebrates creativity, technology, and innovation. The museum regularly hosts exhibitions featuring cutting-edge digital installations, contemporary art, and experiential pieces. Past highlights have included: Immersive rooms, AI generated artworks and experiential art that blurs the lines between the viewer and the art, inviting participation.

I was tasked to design a brand identity and opening poster that attracts 20 to 50 year olds to a digital immersive museum.

The brand needed to look sleek, minimal and futuristic while preserving the abstract and exciting displays. Designing a brand identity that includes a typography set offers freedom for the museum present their personality to their audience.

Challenge by: Bounty Hunters & Modern Brief
Year: 2024
Typography: Custom Made & Helvetica
Deliverables: Brand Identity & Opening Poster

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

Primary Colour

Secondary Colour

The colour pallete needed to reflect the vibrancy of digital displays in the museum. They also needed to be flexible across audiences at different ages to provide a friendly and exciting enviroment.

Related Projects