HAPPYJOY

Brand Identity

HappyJoy is a premium hand-cooked crisp brand that delivers an incredible crunch and a perfect golden crisp. Lightly seasoned with sea salt, these crisps are made for those who appreciate quality and flavour.

I was tasked to design a brand identity that aims at 20 to 30 years old and have an exciting tone of voice.

The brand needed to look welcoming and premium feel to show a sense of value. Showing happiness through typography showcases the brand voice of HappyJoy.

Challenge by: Modern Brief
Year: 2025
Typography: Poppins & Roboto
Deliverables: Brand Identity & Packaging Design

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Primary Colour

Secondary Colour

The colour palette needed to be vibrant and valuable across the packaging and the visual identity. Having red and yellow as the main colour palette creates a striking and warmth to the crisps packet.

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