Brand Identity
Onezero is a canned sparkling protein water brand with 20g of whey protein per can. Designed for health-conscious, active people, it features several refreshing fruity flavours. Low in calories and free from sugar and lactose.
I was tasked to design a brand identity and packaging design that feels fresh and energetic to active people.
The brand needed to look modern and fresh to ensure it is aesthetically appealing while having a sense of energy. Furthermore, it needed to look minimal yet effective to show the brand legibility across different products.
To maintain the modern feel, sans serif was used as primary and secondary fonts. The typeface on the logo was modified to have an abstract feel while implementing the lighting bolt icon to emphasise energy.
Challenge by: Designers Brief
Year: 2025
Typography: Azo Sans & Helvetica
Deliverables: Brand Identity & Packaging Design
The colour palette gives a sense of energy and modern feel. It needed to be vibrant on the logo and across the packaging including fruit flavours.
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